A message straight from your CEO can help build immediate confidence with your customers and prospects by setting clear expectations for what’s changing and why and what remains true and constant – no matter what. Here are some Executive Interviews that do just that.
The key to a successful business pivot – like a name change, acquisition, or new product launch – hinges on how well you communicate the news.
Each person will read your annual report for a different reason, and each will take away something unique. That’s why your annual report should be full of stories that welcome readers in and offer a complete tour of your organization. Here’s one I love.
Your annual report is more than a legal requirement. It’s an opportunity make a bold statement about your brand to a wide range of stakeholders.
Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website. More traffic = more leads.
Raise your hand if you want more website visitors. I know I do!
Brochures and sales sheets are vital pieces of literature about your products and services that potential customers can take and share. It keeps the face of your business in their hands – and in their heads.
In today’s digital world, I’m often asked if it’s still important to have well-designed brochures and sales sheets? The answer is yes!
You can go into the detail needed to fully explain your concept and answer all your prospects’ frequently asked questions. Done well, eBooks establish your credibility, build trust, and generate leads. Check out these samples.
Blog posts are usually limited to a few hundred words which means you have to be concise and make your points fast. eBooks give you an opportunity to really flesh-out your ideas.
It offers an easy to digest, entertaining and engaging way to tell stories. 90% of consumers claim a video will help them make a purchasing decision and 81% of businesses are now using video for marketing. I love helping my clients share their stories with videos.
Video is an easy-to-digest source of content that gives our eyes a rest from the overabundance of textual information online.